Women Golfers Give Back (WGGB), a Philadelphia-area charity promoting girls’ golf programs, had a newsletter that was in need of some professional design TLC. But first, the newsletter needed a name. After a Google search of golf terminology, I came up with WGGB Links—which reinforced both the group’s golf connection and its connection to current and prospective donors. Then I designed a newsletter template with a versatile structure and room for lots of photos.