For use by Vetstreet’s field sales reps, these “Success Stories” case studies chronicled marketing and communications challenges faced by veterinary clinics and how Vetstreet’s products and services were able to meet those challenges, make life easier for the clinic owner or manager, and increase each clinic’s profitability. I included an image of the clinic decision-maker on each layout to personalize their story. So that new case studies could be easily created and information readily modified, I designed an adaptable template front with standard backer art.