Vetlearn called this piece a white paper, but I wanted the layout to be anything but dull and white. I designed this eight-page self-cover booklet—a custom job for one of Vetlearn’s customers—with an engaging front cover and a friendly opening spread before getting down to the nitty-gritty images of dog teeth and information about how sodium hexametaphosphate (say that five times fast) helps keep dog teeth healthy and clean. I then signed off with a picture of a happy, smiling beagle (because who doesn’t love a beagle?).