• ECOG-ACRIN TMIST Logo
  • ECOG-ACRIN TMIST Logo

Why is it that some of my favorite projects are the ones that never get produced? They go from rough concept to nowhere with nothing in between. Like this one.

Unlike most of the studies done for ECOG-ACRIN Cancer Research Group that are very technical, TMIST is fairly straightforward and easy to comprehend. It compares two types mammograms, standard 2-D digital and newer 3-D, for their ability to help diagnose and reduce advanced breast cancer. The original direction was to develop consumer-oriented branding, but in the end what they wanted with was something much more clinical (and a lot less fun). (All designs shown are preliminary layouts.)