Beginning with the idea of an “Expo Excursion” and using fun travel/exploration themes, I developed and designed three different concepts for a pamphlet for Chartered Property and Casualty Underwriters Society members to use at the trade show accompanying their annual meeting. Devised to get members to thoroughly explore the trade show, the pamphlet required participants to visit each booth, answer a question, and get a stamp. Fully stamped, the pamphlet became a raffle ticket for prizes drawn at the end of the conference. Each design folded to an easy-to-carry 5×7.