Diagnosing diabetes in cats and dogs in a veterinary clinic can be a bit tricky and results are often unreliable. A simple, cost-effective mail-in diagnostic kit for testing A1C levels (the gold standard in detecting and monitoring diabetes) in cats and dogs developed by Baycom Diagnostics changed that. To introduce this revolutionary new product to veterinarians, I designed a series of print and digital ads staring a beagle and a Burmese cat (both of whom are not only adorable, but also genetically susceptible to developing diabetes).