A joint project of American Society of Media Photographers’s architectural photography specialty group and the American Institute of Architects, this best practices guide was used both as a marketing piece for ASMP members and as an informational guide for architects. To make each topic easy to find in a booklet packed with valuable advice, I used an uncluttered layout and punctuated each section with wonderful photography provided by ASMP members. The 20-page self-cover piece could be mailed in a standard 6×9-booklet envelope or easily printed out on a home or office printer.