Logos While You Wait

Not all logos are created equal. Some are elegant, brilliant, perfect. Most are just okay. They get the job done, adequately representing a company or service, but not much more. For logos (as with many things in life), great just doesn’t come along that often.

And now, so-so logos will be a lot easier to achieve with Squarespace’s Do-It-Yourself Logo generator. Pretty much anyone (alright, anyone) with a computer and Internet connection will be able to create a reasonably adequate logo.

Not sure if this is good news or bad news or neither. I am holding out hope that with the right tools even amateurs will be able to create something visually pleasing (which I admit is a rather low hurdle). Do I really think that will actually happen? No.