This is an exercise that I feel should be incorporated into every art-school curriculum: Take a bunch of different logos, and size them so that they have equal weight and emphasis. Universal Photographic Digital Imaging Guidelines Coalition contributors establish digital photographic standards and practice guidelines for photographers, designers, and printers. ASMP, a founding member of UPDIG, asked me to produce this 12-point quick-reference guide and to make sure all the member logos played nice with each other.